Pressure Cooler’s National Account Manager swapped his desk for a Pudsey Bear outfit to support a fantastic cause last week. Children in Need is a UK based charity which aids in bettering the lives of underprivileged and disabled kids across the country.

We recruited the talented Adebayo Akinfenwa aka "The Beast”, legendary Wimbledon football player, to help us make a difference by bench pressing Pudsey for pounds!

In addition to us here at Pressure Coolers, many companies and organizations across Great Britain jumped on board and helped raise a record-breaking £37 million.

Children in Need focuses on offering support to both children and families that are struggling with poverty, disability or other unforeseen issues in the UK.

According to statistics, an astounding four in every 10 disabled children in the United Kingdom are living in poverty.  With your help and that of numerous public figures, these issues are brought to light and funding and support infrastructures are put in place to better the lives of those less fortunate.